Hello
friend.
I'm guessing you're here because you want to be in the 3% of companies that can call themselves customer-obsessed. Companies that grow profit 49% faster and see 51% better customer retention than everyone else.¹
Jared Cocken
Results.
McGraw Hill Sharpen (IPO'd)
Owned the multi-year roadmap that staged each consumer release toward Sharpen Advantage: McGraw Hill's first AI-powered enterprise platform.
From research through end-to-end brand and positioning, product design (UX, UI, A/B testing, analytics), and product management, led the build team day to day from 2021 proof of concept through the company's IPO; advisory since.
Shipped MH's first native consumer iOS/Android apps (featured by Apple: a first for a traditional educational publisher) and conceived "Ask Sharpen," its first conversational AI combining a vetted content library with generative AI.
Now cited in McGraw Hill's (NYSE: MH) investor reporting as a core AI growth driver: 4x more engagement than generic AI tools, and 47% higher exam scores. Part of MH's 9-figure digital transformation.
Distil
Loveable's Continuous Customer Discovery platform.
Customer-obsessed companies:
Grow revenue 41% faster.
Grow profit 49% faster.
Keep 51% more of their customers.
But only 3% of companies are customer-obsessed; 80% of product features are rarely or never used.
Distil helps companies build what customers actually want by turning product research, sales, support, and marketing conversations into prioritized, evidence-backed insights the whole company can use to build the right things.
Yogaworks (acquired)
COVID forced the nationwide closure of Yogaworks' physical studios forcing the company into Chapter 11. Restructured Yogaworks to support a live-teachers-at-home model through to their acquisition.
House of Wise (acquired)
Zero to one on pre-seed in the complex, regulated CBD-payments space. A $2m seed round six months after launch.
Inscape
Built out a multi-channel meditation business (app, studio, store), with an AI engine personalizing every session. 2x subscription conversion, reduced churn by 25%, increased session engagement by 160%, five app store features in a single year.
Daily Burn
Repositioned IAC's fitness platform from an on-demand library into the first daily live-streamed show launching with Apple TV's new App Store. Featured by Apple. Demoed in Apple Stores globally. Emmy-nominated. The business's first profitable year, 15% lower churn, and 25% higher LTV.
Fitocracy (acquired)
The first gamified fitness network. Introduced behavioral design mechanics that helped it grow organically to 2m users in 24 months. Core interactions are still being copied 15 years later. A case study in Nir Eyal's 'Hooked'. Taught at Wharton.
Services.
Product Audit
Tells you if you should build something.
How much it costs:
$5,000 · 1 Week
Who it's for:
A CEO, GM, or COO with a specific product bet.
What you get:
A working session that leads to a decision-ready plan, value story, and recommendation (build, or don't).
Start a Product Audit
Executive Sprint
Teaches you how to build your own tools to stop the work that’s eating your week.
How much it costs:
$8,000 · 1 Month
Who it's for:
Senior leadership who pay for AI but are still doing the work by hand.
What you get:
One hour on zoom each week with async Slack support. Week by week you ship a real workflow, command, or agent. You learn the skill to build the next one without us.
Start an Executive Sprint
Proof of Concept
We build a fully-working proof of concept you can test with your users.
How much it costs:
$60,000 · 2 Weeks
Who it's for:
Leaders who know their market, hold the budget, and want to test before committing six months and seven figures.
What you get:
A working, testable proof of concept. An updated roadmap reshaped by what we learned, and documentation including a Loom walkthrough for your team. 30 days of post-sprint support.
Start a Proof of Concept
Product Sprint
A product sprint teaches your build team (product and engineering) how to accelerate with AI without pausing what they’re already working on.
How much it costs:
$100,000 · 2 Months
Who it's for:
Product teams already using Claude to write production code.
What you get:
Interactive, in-codebase training that meets the team at their individual level. 18 production-grade guides and playbooks the team keeps and runs without us.
Start a Product Sprint
Product Transformation
Product transformation is the full product studio experience: an end-to-end solution for building your next big thing, accelerated by AI.
How much it costs:
Starts at $100,000 · Per month
Who it's for:
Leaders who want a trusted product design and engineering partner to help them take an idea from zero to one.
What you get:
The complete product capability. Customer discovery, product strategy and management, product design, lifecycle canvas, full-stack development across web, iOS, and Android, testing and QA, go to market strategy, and ongoing iteration after launch.
Start Product Transformation